Beauty Industry, Market Research

SeeMe Debuts Its 2026 Inclusivity Index

Rare Beauty, Haus Labs, & MAC Cosmetics top this year’s list of ‘Certified Inclusive’ brands.

April 14, 2026

Assistant Editor

The 2026 SeeMe Inclusivity Index for Beauty results were released, unveiling identity rankings for over 200 beauty brands.

Now in its third year, the Index has become the industry standard for identity measurement: a transparent, data-driven evaluation of consumer-facing marketing efforts, including advertising, products, websites, and brand purpose.

Asha Shivaji, Co-Founder and CEO of SeeMe Index, said,

“Over the past three years, we’ve made meaningful progress, expanding to 5x more brands and advancing our technology to measure a broader set of identity dimensions and brand touchpoints. Together, this has created the most sophisticated view of inclusion in the beauty industry, allowing us to raise the bar while providing a clear roadmap for brands to better serve consumers. Most importantly, for the third year in a row, Certified Inclusive brands are outperforming their peers, proving that when brands reflect the full reality of their consumers, they unlock stronger engagement, loyalty, and ultimately, revenue.”

SeeMe Index measures the inclusive efforts of notable brands in each industry.

Scoring brands is decided on 3 key components (ads, product/website, brand purpose) across a multitude of identity dimensions (gender expression, skin tone, perceived ethnicity, hair type, age, observed sexual orientation, body size, and visible disability).